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MBA in Media Marketing & Communication in Delhi

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In the modern era, market communication practices and strategies have undergone a dramatic change. Companies diversifying their operations globally have to constantly customize their market communications and adapt them to appeal to the local markets. Cross cultural challenges induced modifications in advertising & corporate communications have made the industry more challenging and hence more rewarding for the professionals with the right skill set. NDIM students from this specialization are engaged in designing Integrated Marketing Communications for top organizations.

Multinational Companies are adopting rigorous advertising and brand management programmes. The role of media management has gathered significant prominence, contemporary media gradually replacing the traditional and ancient media segments, traditional advertising efforts getting replaced with innovative digital advertising programmes. This has gathered substantial momentum triggered by increasing penetration of internet connectivity across the globe.

Effective media management, mastering nuances of e-commerce and digital advertising campaigns are the new mantras of marketing for facilitating business success. As companies are increasing investments in pursuing digital marketing campaigns and effectively managing their communications, media conglomerates are seeking more trained MBA professionals for coping with the transformation.

Media Management is a highly sought-after Specialization at N DIM. Some of the elective courses studied under this programme include Advertising and Brand Management, Digital Marketing, Advanced Corporate Communications, Campaign Management, Media Planning and Lab production work.

Teaching pedagogy comprises an optimal blend of theoretical knowledge and practical value-based assignments with students mandatorily undertaking live projects and internship assignments with advertising agencies and companies engaged in on-line media offerings. Students get the opportunity to practice Radio, Studio and Creative production work in labs. Teaching involves case analysis, guest lectures, seminars, group projects, individual assignments with modern technology facilitating high quality learning. Highly reputed media professionals deliver quality learning and market friendly modules to analyze latest developments in the media industry, understand the industry’s best practices, master media management and planning processes, develop skills for offline and on-line advertising programmes, learn application of modern communication practices, balance the relevance of contemporary & traditional media channels and overall emerge as an effective business manager with the potential to take on leadership roles in the Industry.

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This college has a very good and a highly motivated placement cell which ensures each and every student gets multiple opportunities to get a good job and kick-start their career. Even in these testing times of pandemic, the college’s placement team is coming up with great companies for students to apply and get their desired jobs, and sometimes, like in my case, two Amazing Jobs. It was truly an honour and a privilege that I got to finish my PGDM from NDIM. It gives me great joy to share that NDIM allowed me to secure not one but two job offers from campus, both with corporate giants i.e. Oyo Rooms and Amazon. The college puts genuine efforts in nurturing each student, preparing them both mentally and physically to take on the challenges of business & the corporate sector. My Internships with Oyo Hotels & Homes and Aditya Birla Fashion were a great learning experience. The teaching faculty and non-teaching staff works side-by-side in ensuring the best curriculum is delivered by top faculty in a collaborative learning environment. The college ensures that the batch has a diverse mix of students coming from a wide variety of backgrounds and different states. I will be forever be grateful to this college as it helped me to stand on my feet and gave me the push necessary to start my corporate journey with world class brands.

Mojit Murali Oyo & Amazon

My experience with NDIM was Awesome. In the middle of my second year, I got placed with my dream company Dabur, the largest FMCG company of India listed on the NSE. Many other reputed companies also came to the campus for placements and internships, the corporate resource cell of NDIM is excellent. I got internships with Parag Milk Foods & Firstnaukri.com and a Live project with Future Retail, all of which prepared me well for my final placement interviews. NDIM has the best and most helpful faculty and placement cell. Every time I faced challenges in Academics or placement, they were always there to help me. The immense exposure at this campus added a lot to my confidence and presentation skills. Overall, I am thankful to NDIM for all the learning and my placement in a desired profile with a great company like Dabur.

Prateek Dawar Dabur

In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.

Anjali Nagpal Ernst & Young (EY)

When many people across the world were losing jobs, I got an amazing campus placement (during the Lockdown and global shut down) with India’s leading EdTech Company, Byju’s valued at over $11bn. NDIM was always there for its students despite the Lockdown. Our balance 4th semester classes were conducted professionally online & course was completed on time. The faculties were always available for guidance and the placement team continued to strive hard. Thankfully an Alumni friend from NDIM had recommended I join this college. Before joining NDIM I had no idea about its immense Industry connect and the corporate preparedness efforts it invests on each student. But NDIM taught me many new things and gave me lots of opportunities for Industry Interaction. I went for numerous industry visits where I got to observe & learn how industries work internally. I was also given Internships & live projects with Amul, Colgate and Hindustan Coca Cola Beverages. My campus assigned corporate mentor from Nokia was very supportive. The faculties are highly experienced and the classes offer a lot of learning. All these experiences have helped me get ready for success in my corporate life.

Dinku Moni Saikia Byju's

Even during the pandemic NDIM made sure that placements continued. No matter how slow the pace of the corporate world but NDIM ensured its students got the best opportunities. Placement Interviews and preparation for us continued online when majority of the companies were busy cutting costs and laying off their employees. The constant preparation throughout the 2 years at NDIM and support from my teachers and placement cell ensured I get an excellent placement with a top brand like Paytm despite the pandemic. Even during the Lockdown, the college ensured our studies aren’t adversely affected and transitioned to quality online classes and exams within a week. In General, besides business education, the college also puts a lot of emphasis on soft skills which are one of the most essential skill sets needed in the corporate world. Guest Lectures by Top Management of some of the most esteemed companies are regularly conducted. The plant visits offered by NDIM are truly enriching, I visited Coca Cola and Yamaha Factories from the college. The Placement cell also gave me amazing internships with Urban Company and PepsiCo which were a fantastic learning experience. I am truly grateful to this college. Overall, NDIM offers a complete package for all the aspiring students who aim for a bright future.

Akshit Sharma Paytm

MBA in Media Marketing & Communication in Delhi

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